16 October 2007

Abu Dhabi fashion week to bring international Industry experts

It was announced that a major new fashion week was being created to serve the Arab World – Abu Dhabi Fashion Week. Abu Dhabi Fashion Week has been created by Maven Corporate Ltd as part of the initiatives underway to develop in the United Arab Emirates a new centre for the fashion industry in the region. In this process, Maven has formed an alliance with Camera Nazionale della Moda Italiana (the organizers of Milan Fashion Week) to develop the Abu Dhabi Fashion Week into a glamorous, business driven international event.
In a unique step for the region, the Abu Dhabi Fashion Week will form part of the international fashion calendar alongside the fashion weeks in New York, London, Milano and Paris.The Launch of the Abu Dhabi Fashion Week will bring together regional and international businessmen along with top international designers, models and VIP’s, for a week long extravaganza of fashion.

Commenting on this event Maven announced: “The fashion industry in the Arab World and the surrounding markets represents an enormously exciting market: fresh, innovative, diverse and demanding! The Abu Dhabi Fashion Week will help to create a forum to release this creativity and potential. We think this event will mark the beginning of a new era in the fashion industry in the region”.
Audiences for the event will include Buyers, Brand Representatives, Distributors, Retailers, Celebrities and Royalty alongside international TV and Media and other Dedicated Followers of Fashion.The Abu Dhabi Fashion Week will be launched in Abu Dhabi at the Emirates Palace Hotel from the 15-18th of November, 2007. Announced sponsors for the event include Emirates Palace Hotel and ALDAR Properties.
It was also revealed that the Abu Dhabi Fashion Week represents the first step in a major new initiative to create a hub for the fashion industry within the fast growing and dynamic economy of the United Arab Emirates. Abu Dhabi and Dubai, the twin pillars of the National economy, already enjoy the position of being the key business, finance and leisure hubs of the broader Middle East and South Asian region. Within this broader region, the fashion industry is of global significance as both a Supply and as a Retail market. As the Capital of the United Arab Emirates, Abu Dhabi will lead the way in this initiative, and the Abu Dhabi Fashion Week will complement the dynamic new developments within the City’s business and cultural communities. Source

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