27 January 2007

Elle Macpherson in Dubai

The Australian model Elle Macpherson (Link) is currently in Dubai to promote a new revolutionary skin care product. She can be seen at Faces at The Mall of The Emirates (Link) and Park Hyatt Hotel.
Australia's fastest growing cult beauty brand, ModelCo has entered into a multi-year contract with Elle Macpherson to globally represent the brand's new revolutionary cosmetic product, ERASE THOSE FINE LINES (Link), designed for 30+ women.
ERASE THOSE FINE LINES is the most advanced skin-care serum in the world & offers surgery results without the syringe. This revolutionary direct repair system instantly firms and tightens the skin while visibly reducing the appearance of wrinkles around the eye area, leaving skin looking firm and flawless within minutes. ERASE's active ingredients deliver instant results comparable to BOTOX ® without needles or the risk of damage to the skin or facial muscles. The serum provides a significant decrease in both the length & depth of lines and wrinkles. The unique QuSome delivery system ensures the active ingredients penetrate deep into the lower layers of the skin reducing the depth of lines. No other cosmetic product has this potent, age-defying combination. ERASE THOSE FINE LINES offers an integrated approach to reducing wrinkles; working instantly to minimise the look of lines (see results within 2 mins) and cumulative results offer a 27% reduction in the appearance of wrinkles after 30 days.
It will go first on sale in Australia on 18th September.

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