09 February 2007

Cutting-Edge International Eyewear Fashion Heads for Dubai

The latest trends in designer frames, lenses and accessories will be on-show in Dubai this March, at the Vision-X Dubai trade exhibition.
To be held from 6 - 8 March 2007 at Dubai International Convention and Exhibition Centre (DICEC), the organiser, Dubai World Trade Centre (DWTC) is well poised to deliver one of the most spectacular exhibitions of its kind in the Middle East, as the market for fashionable eyewear continues to grow.
“Eyewear and optical products are now highly sought after in the Middle East and the market continues to offer significant potential for growth and development. Designed to meet the needs of the industry, Vision-X Dubai provides significant opportunities for international firms looking to enter this fast-developing market, as well as for regional groups looking to build their global profile,” commented Helal Saeed Al Marri, Director General, Dubai World Trade Centre.
The region’s lucrative and aspirational eyewear market has grown rapidly in recent years, with sunglasses in particular seen as “must-have” fashion accessories and important signatures of personal style. In the Middle East, the market for high-end ophthalmic products and branded optical aids is now worth over USD 2 billion.
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